Top online resources for buying and selling automotive vehicles.

Automotive website is one of the top online resources for buying and selling automotive vehicles.

As the highest ranked third-party automotive website of 2015 awarded by J.D. Power, NADAguides is at the forefront of finding consumers their next vehicle.

The Challenge

For many large automotive websites providing car prices, reviews and vehicle specifications, Google has added a “Sitelinks Search Box”. This area appears within the search results when users are searching for that car site’s brand name. For a large automotive website such as NADAguides, the search function was not in the best interest for their revenue model.

The Solution

Caliber was able to step in and strategically plan the best way to reflect NADAguides revenue model within search. Thanks to the wonder machine, Caliber removed the Sitelinks Search Box from their Google search results, creating a streamline way for visitors to find the appropriate pages and information for their next vehicle purchase.


What We Did

Strategic Planning