Environment Control Building Service Company was founded
in 1963 by Daryl Kraft, whose family still leads the company today.
Their commitment to quality service has been the driving force behind their growth from a small commercial janitorial company to a national organization with 50+ franchises.
The Challenge
Our goal for this project was to create online and offline brand consistency across a company that included 50+ franchises, while also providing each branch with a personalized feel. We felt the brand was in need of a new direction that reflected that of a larger, Fortune 500 company.
The Solution
Our Wonder Machine was up for the challenge of enhancing this national brand, and we created for Environment Control a new website, business cards, envelopes, and brochures. Additionally, we crafted personalized inbound marketing strategies for specific franchises through the use of CaliberCMS. Our marketing strategists provided the vehicle for inbound marketing, allowing local Environment Control franchises to pop up on local online searches. Our team also provided a way to monetize unused or unqualified employment applications.
Results
What We Did
Strategic Planning
Brand Redesign including website, business cards, envelopes and brochures
Website Design and Development
CaliberCommerceTM
CaliberCMSTM
Inbound Marketing
