Schuberth North America
Company:
Schuberth is the leading helmet manufacturer worldwide, handcrafting the finest motorcycle helmets available on the market.
Situation:
Schuberth was interested in developing a strategic plan to re-enter the North American market after focusing their efforts in Europe. Specifically, they looked to Caliber to craft a brand and marketing platform that a North American audience would identify with and one that would also reiterate their position as a premium product.
Solution:
Caliber provided Schuberth with collateral design and development, online marketing consulting, a strategic and comprehensive 3 year marketing plan and concepts for rollout.
Results:
Development of a cohesive plan: Schuberth has benefited from having a strategic, 3 year marketing plan that can be executed seamlessly.
Increase in brand awareness and sales: “With their cutting edge, targeted marketing strategies, Caliber has helped us generate unprecedented demand for our premium motorcycle helmet.”
Sarah Schilke
Schuberth North America
