Amazing Grapes
Company:
Since 2004 wine retailer Amazing Grapes has served wine connoisseurs around the world from its Orange County-based retail as well as its online storefronts. With over 1,800 different wines in stock, Amazing Grapes has a wide selection of domestic and international wines, available for same-day shipping.
Situation:
Amazing Grapes looked to implement an enterprise-level email marketing solution that would give them the flexibility they needed after outgrowing their “out of the box” email marketing tool with limited functionality. In addition, they needed a strong infrastructure and supportive team that would seamlessly handle their growing database and help them manage their robust email marketing campaigns.
Solution:
Caliber Media Group began by implementing CaliberConnect™, its enterprise-level email solution, for Amazing Grapes. Then, after helping Amazing Grapes grow their email database, Caliber developed a strategic plan to segment and market to specific groups within the Amazing Grapes database based on the customers’ wine preferences.
Results:
Increase in sales: Amazing Grapes experienced a ROI of 1300%. President Greg Schroeder was thrilled with the results, adding “Caliber provided the right solution at the right time and we’re thrilled to death.”
Growth of Email Database: Amazing Grapes has increased their database to which they can email, giving them a built-in and captive audience to cost-effectively communicate with.
