Looking to buy, sell, or rent a home? Knowing what to expect from your future neighborhood is an incredibly valuable tool that RealtyTrac has become a leader in. Whether it is crime activity, weather conditions, or school districts RealtyTrac can provide the most accurate and up to date information available.
RealtyTrac is the leading provider of comprehensive housing data and analytics for the real estate and financial services industries, Federal, state and local governments, academic institutions, and the media. With the high traffic RealtyTrac receives online, it was apparent that there was a need optimize website content to increase their online visibility via search engines.
With the high level of competition online for housing data and analytics, RealtyTrac struggled to maintain their status as one of the highest ranked sites within search. Optimizing keywords, content, and organization of the site, would help RealtyTrac take back the lead within search terms regarding housing data throughout the U.S. By making information easier to find, visitors will be more likely to revisit again and subscribe for additional services.
To fully understand where RealtyTrac stood as a leader in the industry we delved deep into audience segments, current business models, and the current SEO and marketing initiatives. Once we had an understanding of the business model we began analyzing the current metrics and tactics and how successful or unsuccessful they have been. Our final step brought together the plethora of information and built out strategies and tactics that will keep RealtyTrac on track with future milestones in search. These included successfully implementing JSON-LD, Emergent SEO, RFDA onto each page and coordinating successful analytics reporting to continue moving forward as leaders in search.
What We Did