Web Design, Interactive Marketing in Orange County, California : Caliber Media Group

The Magic of SEO

August 11, 2008


Over the past few months I have been challenged to learn about the magic of SEO and how it can be a very important deliverable to the companies I serve. In all of my research here is what I have found to be the dumbed down truths of this black art:

  • relevant and updated content on the website
  • 3-5 keywords per page focus (after keyword research)
  • continued external linking (basically write content and submit it to third party article repositories)
  • solid homepage structure with the proper sitemap.xml, ror, and txt

Now I know there are many SEO consultants out there that may feel this is too simplified, but from what I understand today any and all "tasks" fit into 1 of these 4 buckets.

Written by Chad Gniffke, Director

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