Motorcycle Industry Council
The Motorcycle Industry Council (MIC) is a not-for-profit, national trade association created to promote and preserve motorcycling and the U.S. motorcycle industry. Caliber has partnered with the organization and its Helmet Task Force to develop an online resource for motorcycle helmet safety where riders can check to see if their helmet is Department of Transportation-compliant.
Solutions and Services Provided
- Custom website design and development for Helmetcheck.org.
- Design of a Public Service Announcement campaign including print and online ads to bring awareness to motorcycle helmet safety issues.
- Secure, managed hosting
